Rädda Barnen
Client: Rädda Barnen/Save the Children - Student case
Brief: Create a short print ad and a long print ad for a brand of your choice.
Creatives: Strategy, copy, design- Vasi K. Lundblad
Background:
Children all around the world are in danger. Rädda Barnen is a global NGO focusing on children’s immediate needs, rights advocacy, and grassroots intervention. Compared to other NGO’s, it is more flexible and can operate quickly and independently.
Due to what is happening in the world, many children are deprived of a normal childhood and often even a future.
As humans we often find it harder to relate when a crisis/disaster/war happens far away from where we live or when we haven’t been through the same situation. Other factors are overexposure, psychological development, and even empathy levels. We all have the same thing in common though. We have been kids and we have been dreaming of the future.
Idea:
Children’s dream jobs often look similar in different lands and cultures. In order to show that their future is endangered, I used these professions and connected them with statistics coming from Rädda Barnens reports instead of using general terms like girls/ children.
